Savvy Web professionals know the marketing impact of a fast website, from improved rankings to increased revenue.
Online visitors are impatient and have every right to expect a site to load quickly and fuction in a way that helps them achieve their goals (read, buy, research) without any friction. A quality user experience (UX) is a multi-faceted effort, but one of the top priorities of an organization should be their Web performance.
Luckily, there are many tools and resources to allow digital brands to monitor and optimize their Web performance for the betterment of their bottom line and their user experience, including:
Dynatrace provides user experience analysis that identifies and resolves application performance. The company provides a free mobile and website performance test (a form is required to access) and more advanced solutions that will help enterprises meet and exceed user experience expectations.
Continuous synthetic monitoring from Catchpoint gives users the control to catch performance problems before users are impacted.
PageSpeed Insights analyzes the content of a Web page, then generates suggestions to make that page faster (free to use).
Users of SmartBear can get alerted of performance bottlenecks from the company and metrics that will help them understand what website users are experiencing in real-time.
Cedexis optimizes Web performance across data centers, content delivery networks (CDNs) and clouds, for companies that want to ensure 100 percent availability and extend their reach to new global markets. One of the Cedexis offerings, Radar Live shows a global view of anomalies, based on data from the Cedexis Radar Community.
The cloud platform from Yottaa extends a company's content delivery network with automation, machine-learning and real-time management.
Once a website is part of the CloudFlare community, its Web traffic is routed through its global network, automatically optimizing the delivery of Web pages so visitors get the fastest page load times and best performance.
Neustar Web Performance is a cloud-based platform offering real-time data and analysis, helping to remove user barriers and optimize a brand's site.
Dyn provides critical insights into the availability, security and performance of Web properties and optimizes how customers can reach an enterprise. Its Internet Intelligence, for instance, tests infrastructure availability to verify that they are working for customers and partners.
With this knowledge, companies can use their traffic management solution to safely route traffic to available instances and get notified when it is safe to switch.
A leader in CDN services, Akamai makes the Internet fast, reliable and secure for its customers with its Web performance, mobile performance, cloud security and media delivery solutions.
Now part of Dynatrace, Keynote ensures app quality by automating a company's testing process on an expansive library of real mobile devices in the cloud.
Radware's DDoS protection, application delivery and load balancing solutions ensure optimal service levels for applications in virtual, cloud and software defined data centers.