QUICK HIT: Amazon vs. Wal-Mart & The Cloud Battle

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
QUICK HIT: Amazon vs. Wal-Mart & The Cloud Battle

Wal-Mart may have a plan to slow the juggernaut that is Amazon.

The retailer has reportedly asked some tech vendors to leave the Amazon cloud and stop using apps that run on Amazon Web Services (AWS). Failing to do so could jeopardize their business relationship with Wal-Mart, according to the Wall Street Journal article.

Wal-Mart is definitely feeling the pressure, particularly in light of Amazon's recent acquisition of brick-and-mortar grocer chain Whole Foods (a big data play if ever there was one) and its move into apparel subscriptions. Regardless, some see this development as nothing more than bullying on the part of Wal-Mart - although it is difficult to deny it is not strategic in nature.

Don't be surprised if Wal-Mart, which has been on an acquisition binge of late, does not seek out a cloud services company to add to its technology portfolio in the very near future. By doing so, it can encourage (force) its technology partners to use if they want to do business with the retailer.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.