Cloud Marketing Platform Acquires & Hires

At one point in the not-so-distant past, companies needed a lot of reassurance before using cloud- based services. Today, brands are increasingly confident about their decisions. 

SmartFocus, which develops a software-as-a-service cloud marketing platform, used for email, mobile and social marketing campaigns, is benefitting from that confidence. The company recently expanded its suite of products with the acquisition of marketing intelligence company, PivotLink, a  provider of retail marketing intelligence and analytic applications. With sophisticated analytics, marketers can refine and deliver personalized, data-driven marketing campaigns; taking the cost and complexity out of retail and marketing analytics and campaign management.

"As a digitally forward retail brand, now more than ever, we are continually focusing on better understanding our customers. We're really excited to see SmartFocus's new direction," said Jason Bertrand, senior manager, customer acquisition, Skullcandy. "We're looking forward to continuing our work with SmartFocus, meeting our customers' expectations, delivering segmented content based on prior purchase history and engagement, and driving new revenue opportunities."

Along with this news, SmartFocus announced the appointment of Rob Mullen as CEO. 

"The digital world is evolving at an incredible pace and it significantly impacts us all. Consumers are more connected than ever, and brands must do more than just broadcast their messages - they must connect with customers across every channel with the right message at the right time," said Mulle. "Our goal is to ensure SmartFocus continues to provide marketers with the best digital marketing technology that helps them understand their business' performance, manage their online marketing channels and engage their customers with real-time, personalized digital interactions." 

SmartFocus works with more than 2,500 customers worldwide, including global brands like Camelback, Mercedes-Benz, Mrs. Fields and Speedo.