As the current state of the economy tightens consumer budgets, shoppers are researching products, comparing prices, and looking for savings online. Although this is good news for ecommerce merchants, there's a catch: the ecommerce space is about to become ferociously competitive.
Read more about markets versus communities and building trust with online consumers in this article from ShareResults.com CEO Nicky Senyard which appeared in the Web Success Weekly newsletter this past Friday.