Online advertising network Propeller Ads made two rather interesting updates to its self-serve platform which will provide advertisers with more control over audience targeting and some nice improvements in regards to campaign performance measurement.
Advertisers now have the ability to target based on the user's browser (desktop or mobile), and can include or exclude audiences from ad campaigns based on that data. Advertisers, for example, will be able to promote a Google Chrome extension to those consumers using that browser, but not those on other Web browsers.
PropellerAds also introduced S2S conversion tracking - also known as server postback racking or postback tracking or server-side tracking - a method of tracking conversions that uses the advertiser's server rather than the user's browser (as pixel-based tracking does).
