Michael Phillips

Michael Phillips

Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.
New API from Kole Imports for Wholesalers
by Michael Phillips
New API from Kole Imports for Wholesalers
Wholesalers have a new tool at their disposal and it comes from Kole Imports, a leading importing and ...
Five Ways to Build Your Own Groupon
by Michael Phillips
Five Ways to Build Your Own Groupon
Group coupon buying has overrun the Internet. A $6 billion buyout offer of Groupon.com from Google should be ...
10 Questions Before Starting a New Web Project
by Michael Phillips
10 Questions Before Starting a New Web Project
Developing a website takes time, money and resources. And in today's hyper-competitive landscape filled with ...
Website Speed Trumps Functionality for Users
by Michael Phillips
Website Speed Trumps Functionality for Users
"When Seconds Count" is the name of a report conducted by Equation Research on behalf of Gomez, released in ...
Five Google Announcements for Developers
by Michael Phillips
Five Google Announcements for Developers
Google IO kicked off this week, and among their many announcements are a few for developers, designers and ...
PayPal Embraces Developers with PayPal X
by Michael Phillips
PayPal Embraces Developers with PayPal X
Just days after the announcement of Amazon's PayPhrase, PayPal has announced PayPal X - a global initiative ...
Consumer Feedback at the Speed of Light
by Michael Phillips
Consumer Feedback at the Speed of Light
These days companies of all sizes are enjoying (or suffering, depending on how you look at it) consumer ...
Firefox Friday: Split Browser Add-on
by Michael Phillips
Firefox Friday: Split Browser Add-on
Tabbed browsing is great, constantly swtiching between tabs is not. If you need to view two or more tabs at ...
Five Easy Ways to Build Brand Loyalty
by Michael Phillips
Five Easy Ways to Build Brand Loyalty
Getting consumers to your website is one thing, and requires a special set of tools - SEO, SEM, networking ...
Yammer Launches API and Developer Platform
by Michael Phillips
Yammer Launches API and Developer Platform
Yammer, the Techcrunch50 "Best in Show" winner has announced the release of their API. The "Twitter for ...
GAUDI: Google's Audio Indexing Project
by Michael Phillips
GAUDI: Google's Audio Indexing Project
Google Labs has a new project dedicated to indexing audio content, GAudi. What it does is index YouTube ...