Accelerated Mobile Pages (AMP) Growing in Google News

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
Accelerated Mobile Pages (AMP) Growing in Google News

Google appears to be going all in on AMP within its news results.

RankRanger has released a report that shows AMP results seen in the Google News section for mobile users has more than doubled in the past several days.

Just one week ago, AMP content was available in Google News for approximately 20 percent of the news results, but it is now more than double that in the Google news US-based mobile section according to RankRanger, with upwards of 70 percent of the news results returning AMP content. That's a rather major development for news publishers.

The company's research revealed that the increasing presence of AMP pages in the news results is not limited to the U.S. alone either. In fact, of the 12 countries RankRanger has determined display AMP news results, only one (Japan) has a mobile News Box that contains less than 50 percent AMP results within it.

AMP is here, everybody, and if you're a publisher, that means it's time to accelerate your development in this regard - particularly if you're getting traffic (website visits) from Google news.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.