Gap Logo Fail Sparks 99Designs Contest

99designs launched an open design contest to "Design a Better GAP Logo" in response to the criticism designers and GAP customers around the world expressed when the GAP recently unveiled its own logo redesign. The project was open for anyone to participate and received 4,660 submissions from over 1,000 designers in just 5 days.

The submissions can be viewed here; the winning design will be decided by community vote and presented to GAP management in a gesture of goodwill.

"The GAP logo is so iconic and the redesign has clearly stirred up song strong opinions," said Mark Harbottle, founder of 99designs.com. "We thought this would be a fun and constructive way to give people the opportunity to express themselves - we're excited by incredible response and amazing talent of our design community!"

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.