There is not a digital presence in the virtual world whose success (or failure) is not, in some way, reliant or as a result of, software. Not only does it power the forward-facing features and capabilities of a digital presence, but software also makes it possible to optimize the experience for users, deepen engagement and ultimately increase conversions.
Software is increasingly essential to businesses on and off the Web and billions are spent each year on the acquisition of it and education for it. In early 2015, in fact, Forrester analysts indicated that SaaS software spending would top $100 billion in 2016 and experience growth upward of 20 percent or more. Most of that spend will go toward analytics, "as-a-service" type offerings, and enterprise process applications such as enterprise resource planning (ERP) and customer relationship management (CRM), but mobile too will continue to see increased spending and experience double-digit growth this year according to Forrester.
There is simply no denying that software runs the world - real and virtual - and those enterprises that identify their most pressing needs, choose wisely and make the most of their software investments will be those best positioned for success in the immediate present and the future. But where should today's brands begin?
Website Magazine's feature article this month reveals an incredibly useful - as well as practical - playbook for those enterprises looking to improve revenue, drive more positive interactions with users and optimize their digital presence through software, whereas this month's Top 50 features some of the most popular and most powerful offerings for Web businesses; exploring eight distinct software categories for ecommerce merchants, information publishers and Web-based services providers to help them develop a digital presence as well as optimize important facets of their virtual presence - from the search results to the social media networks and beyond.
There are, of course, numerous other categories and thousands of other vendors that could have (and perhaps should have) made the list, so Website Magazine has created a supplemental Top 50 this month with additional software verticals and vendors important to 'Net success. Learn more at .