STAT WATCH: Product Management In Focus

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
STAT WATCH: Product Management In Focus
Product management is an increasingly important discipline for high-growth technology companies, yet there is some confusion as to what it entails, and little research that shows how the field is evolving.

Pendo.io, however, has released some interesting research on the role of product management in technology organizations.

Perhaps most surprising about the practice is that a majority of software product leaders aren't particularly technical. The survey found that 57% of product leaders have a business background rather than a software development or design background.

The research also revealed that product management responsibilities are incredibly broad, particularly in smaller organizations. Many product leaders report responsibility for go-to-market strategy and execution, customer success, and even revenue marketing. 

"While some of the findings validate what we imagined but didn't know for sure, others were surprising or even alarming," said Jake Sorofman, CMO at Pendo. "Our goal was to put some definition around this often misunderstood role, dispelling myths and shining light on how product leaders think and act."

Pendo is well suited to research of this nature. The product experience platform is designed to help product teams deliver software; for example, understanding product usage, collecting feedback, measuring NPS (Net Promoter Score), onboarding users, and announcing new features.
 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.