Managing customer relationships on the go (e.g., on mobile devices) has never been that easy for sales personnel, and at times, it can in fact prove to be quite cumbersome. Thanks to some improvements from at least one CRM provider, however, that is about to change.
SugarCRM, for example, has introduced a number of new features for its Sugar Mobile app for smartphone and tablet CRM users. In addition to new customization controls and improvements to the user experience (focused primarily on prioritizing navigation elements for mobile users), as well as the introduction of support for Apple Touch ID (which makes it possible to authenticate users within iOS apps), Sugar CRM administrators will now be able to control who gets access to the mobile app and when using Enterprise Mobile Management (EMM) solutions and allow links to be created that will push a user directly into a record or page in the app (also known as deep linking).
"The CRM industry is still at an early stage for comprehensive mobile solutions," said Rich Green, chief product officer at SugarCRM. "At SugarCRM, where we are driven by a 'mobile first' strategy, we expect to see entire sales teams access CRM strictly on mobile. With that in mind, SugarCRM continues to push the envelope with mobile technology and we've made a number of significant enhancements to our offering to take it from 'CRM you take with you' to an indispensable tool that never leaves your side."