QUICK HIT: Funding Digital Experience Dreams with ContentSquare
Artificial Intelligence (AI) driven digital experience platform ContentSquare has raised a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com.
ContentSquare provides tools to help marketers understand and act on their data, transforming this information into suggested actions that can help enterprises drive revenues, increase user engagement, reduce operational costs and maximize conversion rates. The platform is currently being used by content, ecommerce, analytics, acquisition, IT and UX teams.
"Since our founding, we have been dedicated to understanding how and why consumers interact with their favorite brands' website, mobile and apps - and to use that data to improve our customers' digital experiences, measure content efficiency and, ultimately, increase sales," said ContentSquare's CEO Jonathan Cherki.
"By improving and automating digital experience analytics, our innovative technology has become a secret weapon for some of the best brands all around the world. This round is a testament to the value we bring to our customers, and we're very excited about our growth ahead."