A new software platform has emerged that allows businesses to leverage the popular management process known as the Net Promoter Score (NPS) to gauge customer loyalty and promote organic growth.
Texas-based technology startup Promoter.io is an end-to-end Software-as-a-Service (SaaS) platform used to implement the entire Net Promoter System. Key features include a point-and-click campaign builder that allows a company to create, launch and analyze surveys in minutes. The systems also incldues custom analytics for NPS, an in-app engagement portal, and trend analysis to "empower leadership and build confidence in critical next steps" according to the company.
"We provide the ability for small to medium-sized businesses and business units in large companies to tap into the enormous potential of NPS engagement that enterprises have been taking advantage of for years," said Chad Keck, CEO & Founder of Promoter.io. "Customer loyalty measured with NPS has a direct link to customer behavior and loyal customers equate to more revenue, both themselves and by recommending brands and services to others."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.
