DataSift has announced a partnership with LinkedIn that will provide marketers with insights into the activities and interests of the professional network's nearly 470 million users.
LinkedIn Engagement Insights, powered by DataSift's PYLON technology, is an analytics offering that offers marketers an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With these insights, marketers can inform and optimize advertising planning and measurement, brand building activities, and content marketing on LinkedIn.
"Partnering with DataSift will enable LinkedIn to provide access to better data-driven insights so that marketers and agencies can improve engagement with their target audiences and deliver positive ROI on LinkedIn -- all in a way that respects member privacy," said Russell Glass, VP of Products at LinkedIn. "LinkedIn Engagement Insights is a major milestone in our efforts to empower marketers to make more informed media planning decisions that can help them be more successful on our platform."