The App Studio is essentially an authoring environment in which users can create apps on devices which support either Flash or HTML5. The HTML5 apps will appear and function as they do on Flash-enabled devices, and designers/developers will be able to customize them with familiar scripting languages, CSS and JavaScript. As KickApps remarked on Twitter "it's the end of broken Flash videos in iDevices!"
"The latest release of App Studio has catapulted HTML5 forward by providing drag-and-drop authoring to an otherwise immature standard," said Alex Blum, chief executive officer of KickApps. "For web publishers seeking to take advantage of the combined power of HTML5 and Flash, the App Studio is an easy-to-use, integrated solution that will let them create innovative and customized media players and apps once for audiences across multiple platforms and devices. As social video publishing continues to grow in complexity, KickApps will provide simple solutions to publishers of all sizes."
KickApps, in collaboration with Adobe, will also be authoring a specification as an extension of the existing Open Source Media Framework (OSMF), enabling existing OSMF plug-in providers to be able to create plug-ins for the latest version of App Studio with minimal development.