KickApps Gets HTML5 Friendly

Pete Prestipino
by Pete Prestipino 20 Jul, 2010
KickApps Gets HTML5 Friendly

Social software platform KickApps will support HTML5 in the next release of its App Studio. The change will benefit non-programmers interested in creating customizable HTML5 media players and applications.

The App Studio is essentially an authoring environment in which users can create apps on devices which support either Flash or HTML5. The HTML5 apps will appear and function as they do on Flash-enabled devices, and designers/developers will be able to customize them with familiar scripting languages, CSS and JavaScript. As KickApps remarked on Twitter "it's the end of broken Flash videos in iDevices!"

"The latest release of App Studio has catapulted HTML5 forward by providing drag-and-drop authoring to an otherwise immature standard," said Alex Blum, chief executive officer of KickApps. "For web publishers seeking to take advantage of the combined power of HTML5 and Flash, the App Studio is an easy-to-use, integrated solution that will let them create innovative and customized media players and apps once for audiences across multiple platforms and devices. As social video publishing continues to grow in complexity, KickApps will provide simple solutions to publishers of all sizes."

KickApps, in collaboration with Adobe, will also be authoring a specification as an extension of the existing Open Source Media Framework (OSMF), enabling existing OSMF plug-in providers to be able to create plug-ins for the latest version of App Studio with minimal development.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.