App Annie isn't the only game in town when it comes to gaining user insights within mobile applications.
Online survey platform SurveyMonkey has introduced its own mobile app insight platform, enabling publishers to collect data around mobile usage, revenue and churn. Mobile metric data currently provided by SurveyMonkey Intelligence includes:
+ Usage and retention data: active users (weekly or monthly), user engagement, sessions and time spent, churn
+ Leaderboards: fastest growing, largest by category, best-in-class metrics, top new apps
+ Features: filter by OS and store category, compare apps side-by-side, export chart images, download CSV data
+ Audience data: demographics, user base overlap, app affinity
+ Store data: downloads, revenue, average revenue per daily active users
The SurveyMonkey Intelligence platform is the result of acquisition of Renzu, a mobile startup co-founded by alumni from app/game maker Zynga.
"Mobile will be the leading platform in which businesses connect with customers. With our acquisition of Renzu and the launch of SurveyMonkey Intelligence, we're removing the barriers of time, difficulty, and cost in getting mobile app data -- just as the company did 17 years ago when it established the online survey space and democratized the feedback process," said Zander Lurie, CEO of SurveyMonkey.
