Business Software Buyers Trends

Capterra released an interesting study on where business software buyers plan on spending their money.

Of those surveyed, nearly a third said they are considering buying project management software, 22% of respondedents cited Customer Relationship Management software, followed by Content Management (19%), Email Marketing (15%), Website Monitoring (14%), Performance Appraisal (13%), web Collaboration (11%) and Applicant Tracking (10%).

Additional interesting findings include:

42% will buy new software for their business either this year or next year.
22% plan to increase their software spend, while only 15% said their spending will decline.
Available features and usability are the leading factors that impact software purchase decisions, with 70% of those surveyed calling those qualities "Very Important." Last on the list was brand name, which only 19% labeled as "Very Important."

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.