Web businesses that have achieved success with marketing automation initiatives understand that there is a balance required between the technical and the strategic.
Employing the wrong strategy while using the best marketing automation system available won't help your business - and may actually damage your brand. But thinking thoughtfully about what is most meaningful and useful to users throughout the customer journey while leveraging one of the many powerful marketing automation solutions so popular in the digital business realm these days, however, will enable 'Net enterprises like yours to be better equipped to deliver the "right message" at the "right time" and to do so consistently.
This month's Top50 from Website Magazine focuses on offerings - from lead management systems to sales enablement platforms - that enable enterprises to deliver a better experience to users and a more profi table one for business.
Feel free to download and share? Is your preferred/current marketing platform not on the list? Add it by sharing a comment below and tell us what you like!
