Act-On Data to Close Deals Quicker

Peter Devereaux
by Peter Devereaux 12 Aug, 2015
Act-On Data to Close Deals Quicker

While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all.

 

Not having enough data, having inaccurate data and gaining insight quickly enough are among the top reasons for many brands not capitalizing on the opportunity to push information (content) to the right person and the right time. 

 

Mutual NetSuite and Act-On customers, however, now have seamless integration between the two cloud-based companies to do just that - access actionable data to close deals quicker and with fewer resources, according to Gal Josefsberg, VP of product management at Act-On Software.

 

 

Act-On Software, a provider of marketing automation for small and mid-sized businesses, announced this week that its Act-On marketing automation SuiteApp has received the 'Built for NetSuite' verification. The new SuiteApp, built using NetSuite's SuiteCloud Computing Platform, provides lead generation, nurturing, scoring and management capabilities for both sales and marketing. As seen in the image below, Act-On customers can assign a numeric value to each type of response (opened message, viewed a form, etc.). 

 

 

Further, the Act-On SuiteApp provides sales users access to marketing functions (like email templates and campaigns), a timeline view of prospect behavior and activity and hot prospect prioritization from within the NetSuite dashboard.

 

"Companies of all sizes and across all industry verticals can leverage the Act-On SuiteApp to generate, score, and nurture leads to more efficiently grow their business," said Gal Josefsberg, VP of Product Management at Act-On Software. "Seamless integration between Act-On Marketing Automation and NetSuite gives users access to actionable data and reporting to help close deals quicker and with fewer resources."

 

Built for NetSuite is a way for the cloud ERP company to extend its functionality (like where a user has been before the sale), instill confidence in customers that the integration meets NetSuite standards and, finally, gives the company lobbying for the verification an additional pool of prospects.

 

As the industry learns more about NetSuite's plan for its newly acquired Bronto Software (also a provider of marketing automation), it will likely be that these Built for NetSuite SuiteApps hold the same weight - a way to onboard functionality as a particular customer sees fit to customize how they want to operate business in the cloud.

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.