As Zappos has selected its solution to provide performance analytics about its campaigns focusing on the social media site's audience.
"Pinfluencer creates a web-based platform for us at Zappos to easily track online performance of our boards on Pinterest," said Graham Kahr, social scientist at Zappos. "Through Pinfluencer, we have been able to boost audience engagement, site traffic and virality which results in increased earned media conversations and sales for our company. We now have a way to actually measure the ROI of our Pinterest initiatives. This is huge for us as a company and for the industry."
Zappos will have quite a bit of actionable information available to it which will further fuel its already impressive social media and content marketing initiatives. Using Pinfluencer, Zappos will be able to track the pins that are driving engagement, clicks and revenue, and most importantly to track user eligibility of contests that are run through the platform.
Pinfluencer to date has been one of the only solutions on the market for brands to get direct value out of the Pinterest platform. Brands who ran their contests and sweepstakes on Pinfluencer increased their follower acquisition rate by 156 percent while their pins/day jumped by 125 percent. Since the October 2012 beta launch of its promotions and contests platform, Pinfluencer has hosted and tracked more than 100 promotions for brands such as Gilt, Jetsetter, WayFair, Martha Stewart and Shape Magazine.
