Welcome the #Yelfie & More From Yelp

Peter Devereaux
by Peter Devereaux 30 Nov, 2016
Welcome the #Yelfie & More From Yelp

Yelp continues to roll out some rather interesting and somewhat innovative features.  

The platform introduced three new features that will let users check-in with a photo, modifies the manner in which business images are displayed, and lets users share their bookmark collections. Let's take a closer look.

Yelfie
When checking-in to a business on Yelp, users now have an opportunity to take a check-in photo. The camera then flips or reverses so the user can take their own photo. This information, along with the business name and the user's rating of that business can be shared on social media. See a few examples of Yelfies below.

AI-Driven Business Images
Yelp indicated that more than 100,000 photos are being uploaded to Yelp every day, and as a result, Yelp is leveraging AI and machine learning to help it identify the best photos to appear on business page. "Last year, we started by training a neural network to categorize photos," according to Yelp. "Over the past year, we've done extensive evaluation and analysis to improve the quality of the photos shown at the top of each business page."

Shareable Bookmark Collections
Yelp introduced bookmark collections back in October of 2016 which enables users to curate and organize their own lists of businesses on the platform. Yelp is now allowing users to share these bookmark collections with other users by tapping the "share" icon.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.