"Today, companies are asked to build and track relationships with influencers and customers in both traditional media and on the social networks. Vocus customers can now do that all within one application," said You Mon Tsang, Senior Vice President, Products at Vocus. "We have built the first integrated platform that meets the needs of marketing and PR professionals."
The new release also tracks all interactions across social networks, monitors responses to the links they share, and builds a complete profile of key influencers.
Some other noteworthy features of the new release include the ability to measure the response of individual twets, recent tweets of influencers, Twitter handles and Facebook profile of media outlets are added to teh Vocus Media Database, as well as Facebook searches and analytics.