Volusion Gets More Socially Savvy

Pete Prestipino
by Pete Prestipino 04 Apr, 2011
Volusion Gets More Socially Savvy

Web-based PR and marketing software Volusion unveiled their Spring '11 edition last week. Volusion customers are now able to send messages, share news and join conversions on Twitter and Facebook directly within the Vocus dashboard.

"Today, companies are asked to build and track relationships with influencers and customers in both traditional media and on the social networks. Vocus customers can now do that all within one application," said You Mon Tsang, Senior Vice President, Products at Vocus. "We have built the first integrated platform that meets the needs of marketing and PR professionals."

The new release also tracks all interactions across social networks, monitors responses to the links they share, and builds a complete profile of key influencers.

Some other noteworthy features of the new release include the ability to measure the response of individual twets, recent tweets of influencers, Twitter handles and Facebook profile of media outlets are added to teh Vocus Media Database, as well as Facebook searches and analytics.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.