After just a year, Twitter is announcing two big changes to its Ads API program - a new name and a new website.
According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers achieve greater ROI through Twitter Ads. Since its launch, however, the network of partners has expanded past just advertising, leading Twitter to change the Ads API name to The Twitter Marketing Platform Program. The new program includes not only the company's Ads API partners, but also partners in measuring and targeting.
"The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients' direct response, branding and live initiatives across multiple verticals," the Twitter blog states.
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The Twitter Marketing Platform's partners can be found in the Twitter Partner Marketplace, which showcases a variety of services and companies that can help brands succeed on Twitter.