Twitter Rebrands Its Ads API

Peter Devereaux
by Peter Devereaux 22 Feb, 2014
Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program - a new name and a new website.

According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers achieve greater ROI through Twitter Ads. Since its launch, however, the network of partners has expanded past just advertising, leading Twitter to change the Ads API name to The Twitter Marketing Platform Program. The new program includes not only the company's Ads API partners, but also partners in measuring and targeting.  

"The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients' direct response, branding and live initiatives across multiple verticals," the Twitter blog states.

Twit

The Twitter Marketing Platform's partners can be found in the Twitter Partner Marketplace, which showcases a variety of services and companies that can help brands succeed on Twitter.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.