Twitter, Facebook and SU as Marketing Machines

Pete Prestipino
by Pete Prestipino 22 Apr, 2010
Twitter, Facebook and SU as Marketing Machines

According to Web analytics firm StatCounter's new Global Stats report, Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you've already established a presence for your brand/website/company on those channels and the report will not come as too much of a surprise.

Facebook is the primary driver of traffic to goblal websites with half (48%) of social media hits followed by StumbleUpon (25%) and Twitter (10%). Others rounding out the list of top sources include YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).

"From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account," commented Aodhan Cullen, CEO, StatCounter. "The surprise packet is StumbleUpon, which over the past year has been consistently in the top two Social Media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation."

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.