"Machine translation just won't do," says SpeakLike Founder and CEO Sanford Cohen. "The only way to ensure you are communicating the message you want is to have a human involved. SpeakLike makes this possible for all Twitter users.
To get involved, you must sign up on the SpeakLike website, where you can find a free trial. After that, you buy "credits," where one credit is worth $.01 of translation services. According to their website, translating from English to most major languages runs 5 credits per word. English to Japanese is 8 credits. For Twitter, they offer a flat rate of 25 credits, or $0.25 per tweet. Which, compared to their regular rate, is a pretty good deal.
This would appear to be a good way to get some International brand exposure on the cheap. Instead of translating an entire blog post to another language, you can get your point across for $0.25 and hopefully, if your content is strong, the receiver will take on the translation task on their own.