Tumblr Tests the Social Commerce Waters

Peter Devereaux
by Peter Devereaux 03 Dec, 2014
Tumblr Tests the Social Commerce Waters

Tumblr is testing out the social commerce waters, as the company has unveiled a new feature that adds calls-to-action on certain posts - including a "Buy" button.

According to Tumblr's announcement, the new buttons are currently being displayed on posts coming from just a handful of sites, including Etsy, Artsy, Kickstarter and DoSomthing. The company notes that the calls-to-action enable users to bring their followers one click closer to the content being shared. It is important to note, however, that while posts coming from Etsy display a "Buy" button, posts from some of the other sites generate different calls-to-action, such as "Browse."

This announcement is just one of many social commerce features launched by social networks in 2014. In fact, both Facebook and Twitter announced the testing of "Buy" and "Buy Now" buttons over the summer. Moreover, Curalate launched a feature back in August called "Like2Buy," which enables retailers to make their Instagram feeds shoppable.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.