Social Users Not Afraid to Unlike Your Brand

Michael Garrity
by Michael Garrity 28 Feb, 2012
Social Users Not Afraid to Unlike Your Brand

Bizrate Insights has released new data confirming that social media users aren't averse to "unliking" brands on their networks, and the majority of people have done it at least once before.

According to the study based on the latest round of social media Flash surveys, 62 percent of online shoppers have unfollowed, unliked or turned off a person, group or brand on a social network. The most typical reasons for this were because they either posted too much or too much of the content was irrelevant to the user.

That being said, there is good news for social media marketers who aren't overwhelming or boring their fans. Forty-seven percent of respondents said that "likes" or links to a product or retailer from friends are a preferred method for finding new products, brands, trends or retailers, while 17 percent said they have purchased something in the past based on a friend's social media post.

Michael Garrity
Michael Garrity
Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team.