Tap into the Full Twitter Archive

Peter Devereaux
by Peter Devereaux 20 Oct, 2015
Tap into the Full Twitter Archive

Union Metrics is helping businesses tap deep into Twitter's data with the launch of its new Echo solution.

Union Metrics Echo enables brands to interact with, access and measure the full Twitter archive. In fact, Echo makes the entire Twitter archive searchable in real time, enabling marketers to explore hundreds of billions of Tweets to help answer business questions, inform strategies and create more effective marketing campaigns.

During its beta period, two dozen brands leveraged Echo including Digital Health, LifeBrands, McBeard and Stradella Road. Echo helped these brands understand the impact of Tweets during a brand crisis, watch conversations happen on Twitter as TV shows happen on screen, research potential clients before pitching new business, identify key tweets about past events, measure share of voice and monitor competitors.

"We found Union Metrics Echo to be a very impressive feature with great potential," said Alec McNayr, Co-founder and CCO at McBeard. "It's especially effective at visualizing share of voice on Twitter, providing a very unique advantage as a listening tool."

In addition, Echo helps marketers analyze and compare past campaign performance, identify trends, discover key moments in conversations and report these results over months, days, hours and minutes. Plus, brands running ongoing monitoring can integrate historical data from the Twitter archive into Union Metrics Twitter Trackers, which makes it easier to measure ongoing conversations in real-time. This includes reporting on reach, content and influencers. Moreover, this data is available in all Union Metrics' multi-channel dashboards, which can help brands improve campaigns across social media channels.

"We created Union Metrics Echo to make the hundreds of billions of Tweets in the Twitter archive instantly accessible to marketers so they can answer important business questions and make better decisions in ways that simply weren't possible before," said Hayes Davis, CEO of Union Metrics. "But, the value of Echo goes well beyond Twitter. We believe every social campaign, regardless of channel, can be improved by tapping into the world's reaction to every event - big or small - whether it happened 90 seconds ago or nine years ago."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.