StumbleUpon Refers More Social Media Traffic than Facebook

Allison Howen
by Allison Howen 22 Aug, 2011
StumbleUpon Refers More Social Media Traffic than Facebook

StumpleUpon reigns supreme over social media trafficking.

According to StatCounter, StumbleUpon has passed Facebook and now refers more than half of all social media traffic in the U.S. as of August 2011.

Facebook has fallen to second place, referring around 38 percent of U.S. social traffic. Other sites such as Twitter, Reddit, YouTube, MySpace and Digg refer fewer than 4 percent each.

Although this study may not be surprising when taking into consideration that StumbleUpon is created for users to stumble onto sites around the web, the surprising aspect is the difference between each sites user base. StumbleUpon has a much smaller user base at 12 million compared to Facebook's 750 million.

Additionally, it will be interesting to see if StumbleUpon's recently released explore feature, which makes it easier for users to stumble upon desired topics, will lead to an even higher referral rate in the coming months.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver