Enterprise social technology company Sprinklr has unveiled a partnership with Yelp to bring full-text reviews, business insights and sentiment analysis to its clients.
According to Sprinklr, adding Yelp review analysis will give a comprehensive look at business reputation in the customer experience space to more than 1,000 brands globally. Sprinklr clients will be able to leverage Yelp data to analyze sentiment around location, service, price and other variables to help identify trends that impact their business. These insights help users better understand what is and isn't working for their brand.
"In a world where 89 percent of companies now compete mostly on customer experience, access to the content, data and sentiment analysis from the world's most popular ratings and reviews site is critical to all brands," said Kristin Muhlner, EVP of Revenue Operations at Sprinklr. "We're thrilled to be able to provide our clients with these much-needed insights as Yelp's inaugural social analytics partner."
It is also important to note that Sprinklr enables users to act on the Yelp data by engaging customers across other channels. Additional new features for Sprinklr include word clouds to pull key topics, the ability to view and aggregate ratings across social platforms and identification of the most important reviews that need business responses.
"Sprinklr has demonstrated their commitment to helping brands create experiences customers love, so they were the obvious partner to help businesses get the most out of their Yelp presence," said Chad Richard, SVP business and corporate development at Yelp. "Many of Yelp's advertisers already rely on Sprinklr for insights into their online presence. With the addition of Yelp data, Sprinklr will have access to the highest quality, up-to-the-moment local data and analysis available. Our goal is to show the high ROI that most businesses see when advertising on Yelp."
