Users will be able to see new fans to their page, demographics (region, age, gender), amount of page comments, number of "likes", new discussions, and the number of new wall posts. While a quick look into the actual Facebook page will reveal pretty much the same information, sans demographic data, for social media power users this is a great addition to HootSuite.
Hootsuite Pro members will also have access to historical comparison to see which way pages are trending. Printable reports which can be shared are also available. Pro plans at Hootsuite start at $5.99/mo - there is a 30-day free trial.