Businesses trying to reach a local audience on the 'Net often turn to social networks, and for good reason.
Social networks offer unique tools that when leveraged properly, can help small and big businesses alike reach targeted audiences. Although Google+ is leading the pack when it comes to local tools for businesses (make sure to check out August's feature story, "Local Biz in a Google World"), the rest of the socialsphere also offers plenty of features that can help local businesses succeed on the Web.