Social Platform Shoutlet Brings Control to SMO

Peter Devereaux
by Peter Devereaux 14 Feb, 2012
Social Platform Shoutlet Brings Control to SMO

Social marketing software Shoutlet has released what looks to be a promising new version that features trigger-based campaign publishing, giving marketers the ability to apply synchronized actions to campaigns across social networks.

New features in Shoutlet 5.0 include Social Switchboard, a campaign planning and execution functionality for social marketing which uses pre-scheduled marketers and milestones to trigger automatic changes to content across multiple social networks. The platform also features Social Canvas, which provides users with tools for Facebook page design and custom Web app creation.

Shoutlet has also made some improvements to its social CRM solution. The Social Profiles feature gathers information on user preferences, interests, engagement frequency as well as general receptiveness for remarketing that could give brands a leg up on knowing who would be interested in products and promotions in the future.

"Our vision from day one has been to arm our customers with the tools they need to build and manage powerful social campaigns, allowing for easy and intuitive content creation and giving them real-time and accurate user analytics to better plan fan interaction," says Jason Weaver, CEO of Shoutlet. "With Shoutlet 5.0, we are doing just that with relevancy marketing at the core, providing customers with a wealth of information generated by features like Social Canvas, Social Profiles, and Social Switchboard. These tools combined are optimizing the way brands are communicating with fans and significantly enriching those relationships."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.