Social media has made the difficult transition from fun time waster to contributing team member for businesses.
Through social media brands are able to connect and engage with their consumers in ways never before possible. As businesses begin to understand the benefits of social media many are turning to online tools that help them maximize their social presence.
Below is a list of social media tools that can help brands take their social presence from novice to expert.
One of the most popular social media tools available, Hootsuite has a multitude of helpful features for brands looking to bulk up their social media presence. Able to meet the demands of any-size company, Hootsuite enables brands to connect with more than 35 social networks, analyze how their social media efforts are paying off through deep analytics as well as listen to what consumers are saying about their brand.
Companies that have, or are looking to have, a dominant social media presence must be prepared to post on a variety of networks not just Facebook. Through its various modules Sprinklr enables companies to have strong control over their social accounts and what content is posted on each page, manage their paid social advertising budgets and campaigns as well as receive accurate data on how their accounts and campaigns are performing.
Through an easy-to-use dashboard, users are able to effectively and efficiently control their social media accounts. The dashboard enables users to see and respond to comments from their social networks, build reports and see what is being said about their brand around the digital world.
A Twitter specific tool, SocialBro helps brands to maximize their Twitter footprint while remaining relevant and engaging with their target audience. Through the tool brands are able to tailor their audience, personalize their engagement with each follower, view follower demographic information and view benchmark performance data.
While social media delivers a great platform for brands to display sales, coupons and deals for their products and services it's also a great platform for brands to listen to consumers. Through Viralheat brands can listen into conversations that are taking place across a variety of social media networks including Facebook, Tumblr and Yelp. Viralheat also helps brands to analyze and extract the most meaningful data from their social efforts as well as help brands curate the most engaging content.
As comprehensive as they come, Sprout Social delivers a wide variety of features to brands including the ability to monitor keywords, plan a content calendar as a team and monitor their performance on various networks. What's more, Sprout Social also enables brands to manage customer relationships with an integrated social CRM with integrations for Zendesk, Salesforce and UserVoice.