Social Media Monitoring API from Trackur

Pete Prestipino
by Pete Prestipino 16 Nov, 2010
Social Media Monitoring API from Trackur

Social media monitoring tool Trackur has released an API, allowing businesses to receive data from Trackur's database of mainstream news and social media sites. I for one can think of about one dozen uses already.

Developers using the Trackur API (XML and JSON) will be able to import search results to their database, create search queries to locate matching articles, provide results in various formats and integrate results into other services or tools.

While not the first such platform to provide an API, Trackur's API release does signify the value that both developers and marketers are placing on social data.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.