Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially in terms of money, which forces them to be creative with their small budgets.
One company helping small businesses get the most out of their few dollars is Vistaprint.
The online provider of professional Social Postcards."
The new online tool enables small businesses to turn their print materials into Facebook ads as well as target certain audiences and analyze campaign results. Small businesses that elect to leverage the new tool will be guided through the Facebook ad creation process by a step-by-step guide and have access to a vast library of royalty-free images for use in their ads.
What's more, small businesses will be able to target consumers on desktop and mobile devices based on a variety of elements including, but not limited to, demographics, interests and connections.
"As a real estate agent, I'm responsible for doing all of my own marketing and have to leave a lasting impression in someone's mind when they turn to social media for their home-buying needs," said Emilee Sinclair, broker/agent at Coldwell Banker Sea Cost Advantage. "Having the option to turn the materials I'm already creating on Vistaprint.com into a Facebook ad made it really easy and affordable to reach a large number of potential customers I typically would not be able to reach by myself."