Social Login Wars Get Interesting

Pete Prestipino
by Pete Prestipino 03 Oct, 2013
Social Login Wars Get Interesting

Social login provider Janrain has released data for Q3 2013 that reveals that the battle between identity providers is heating up.

Janrain found that Facebook continues to lead as the most popular identify provider, but its share dropped slightly to 45 percent. And who is causing that drop, and closing the gap? Google, of course. Despite Janrain's integration of Google+ Sign-in in April, Google's growth in this arena however is actually slowing (as seen in the chart below).

The company also shared some other interesting insights including that LinkedIn actually enjoys substantial popularity on websites that cater toward business professionals.

Janrain also indicated that they have observed disparate preference across geographic regions (Orkut is a popular social login preference in Brazil, Hyve is popular in the Netherlands) and industry - Amazon is actually doing quite well in the retail space.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.