Social CRM Functionality with Awareness

Social marketing management software provider Awareness has expanded the functionality of its Social CRM suite with the launch of a new Facebook Campaign Manager.

The product, available to customers of the Awareness Social Marketing Hub, provides the ability to implement promotions on Facebook (creating and managing custom tabs) while collecting social profile data and integrating it with CRM and marketing automation platforms, such as Salesforce.com, Marketo and Eloqua.

"The social realm is where companies and prospects increasingly meet each other," saysDavid Carter, CTO for Awareness Inc." Whether companies are targeting business prospects with white papers and educational content, or offering specials to end consumers, they now have the insight to understand what motivates prospects to purchase."

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.