Social Commerce Evolves with Twitter's Buy Now Button

Peter Devereaux
by Peter Devereaux 08 Sep, 2014
Social Commerce Evolves with Twitter's Buy Now Button

Social-minded ecommerce merchants have been waiting for this day. Twitter just announced that it is officially testing a "Buy Now" button which will enable users to purchase from select merchants and musical artists directly from the social network's stream.

The Twitter Buy Now button will only be available to a select group of users before being introduced more widely in the coming months - as in "just in time" for the holidays most likely. Brands including Burberry and The Home Depot, and artists like Ryan Adams and Megadeth are some of the first to test out this relatively major development in the ecommerce space. We were unable to find any actual examples of the Buy Now button in the wild however. If you happen to find one, let us know in the comments section.

Twitter has partnered with companies including Fancy, GumRoad, MusicToday and Stripe for the initial test and indicated that more partners will follow soon.

So how does it all work? Twitter Group Product Manager Tarun Jain explains.

"In our test, an entire purchase can be completed in just a few taps. After tapping the "Buy" button, you will get additional product details and be prompted to enter your shipping and payment information. Once that's entered and confirmed, your order information is sent to the merchant for delivery."

 

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.