Snapchat Takes on More Live Events

Allison Howen
by Allison Howen 02 Sep, 2014
Snapchat Takes on More Live Events

Snapchat is expanding its "Our Story" feature to cover more live events.

The ephemeral messaging app initially launched Our Story at Electric Daisy Carnival back in June, and since then, the company has seen Snapchatters contribute more than 350 hours of Snaps to Our Story during live events like Rio, Outside Lands and Lollapalooza. Through the feature, users who turn on their location services and are in attendance at live events are able to contribute snaps to the same story, enabling users who are not at the event to watch these snaps.

Because of Our Story's success, Snapchat is expanding the functionality. According to Snapchat's announcement, users will now see a "Live" section beneath the app's Recent Updates section. The Live section will display Stories contributed by the Snapchat community at a variety of events. Although the company has not yet shed light on how it will determine which live events are featured, this functinoality could open up monetization opportunities for the popular app.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver