There isn't a shortage of social media management platforms on the Web, but it is important for social media managers to keep in mind that each platform comes with its own unique bells and whistles.
Rignite, for example, is a social media management platform that enables users to not only schedule and monitor a brand's social activity, but also create goal-based social media marketing campaigns.
According to company representative Madelyne Oliver, Rignite's campaign module is what makes the platform unique from other social media management solutions. This is because the campaign module features a goal-oriented workflow that guides users toward their marketing goals, such as growing their social following, boosting engagement or increasing conversions. For instance, users can leverage the campaign module to quickly schedule a series of promotional posts across social networks, create social contests or coupon campaigns. Moreover, Rignite offers campaign-level analytics to help users better understand the impact of their campaigns.
In addition to social campaigns, Rignite offers a variety of other features, including tools that enable brands to monitor social networks by keyword, create watch lists, as well as keep a digital eye on competitors, influencers and VIPs. Moreover, Rignite makes it simple for teams to collaborate on social initiatives, as the platform enables users to create an approval process for social posts and assign tasks to others in order to improve response times.
It is also important to note that Rignite provides users with performance data, including activity reports and the ability for users to compare the engagement of posts to identify what type of content resonates the best with a brand's audience.