QR Code Solutions for Social Mobility

Peter Devereaux
by Peter Devereaux 09 Jun, 2011
QR Code Solutions for Social Mobility

Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when  marketing with QR (quick response) codes.

A QR code is an encoded barcode image that resembles a square-like maze. These two-dimensional barcodes store data that can be decoded by consumers with QR code readers. The data contained within QRcodes is typically URLs, SMS, contact/profile information such as vCards, email addresses, phone numbers, text, etc.

How can you deploy quick response codes in your day-to-day marketing? While it is increasingly common to include them on the Web, the best use is obviously to aid in bridging the gap between more traditional formats of marketing and the Web. Posters, business cards, letterhead, signage, books, brochures - the list of potential locations for a QR code is extensive.

Where you link that QR code also needs to be a consideration. Using QR codes in tandem with mobile websites, informational videos, or applications are a few possibilities. If users are engaged enough to read your QR code, it only makes sense to make that engagement as meaningful as possible.

The QR code solutions/tools below are available for free or on a commercial basis.

BeeTagg
More of an entire mobile tagging system than just a QR generator, BeeTagg is ideal for high volume marketers. System codes are editable and trackable.

BeQRious
A free QR code generator which enables users to select the type of code (basic like a URL, map locations, graphical like images, or social profile names. Output is GIF and PDF. BeQRious also provdes a mobile tracking analytics service. (https://qrcodetracking.com/)

QReateBuzz
While not as visually appealing as BeeTagg or BeQRious, QReateBuzz is highly functional (and free). Create multiple code types and tracking scanes, impressions and the number of days active.

For a list of a few other free and commercial grade QR code generators including Scanlife, Kaywa and zXing see this post on QR code tools from 2009.

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.