Facebook is by far the largest and most lucrative network on which to deploy such a strategy, and several viable options exist for today's retailers. Below is an overview of some of the leading social commerce solutions designed to sell products on Facebook.
Ecwid
Founded in 2009, Ecwid offers a widget that builds seamlessly integrated online stores in minutes. It works with any existing website as well as major content management systems such as WordPress and Joomla. The widget can also be used to build a Web store on Facebook and accepts payments from all major payment systems. The service is free for smaller stores and pricing begins at $17 for stores with over 100 products.
ShopVisible
The social commerce platform from ShopVisible is neither a widget nor an application, but rather a fully immersive ecommerce experience for Facebook users. The suite of ecommerce, analytics and social marketing tools was designed specifically for selling on the world's most popular social network. It can be used as a stand-alone platform for Facebook or integrated to an existing ecommerce store, duplicating the experience customers would find on your primary retail website without requiring users to leave the Facebook site
BigCommerce
Similar to ShopVisible's platform, the SocialShop app from BigCommerce gives users the ability to browse products and share them with their Facebook friends before making any purchases, but unlike the previous solution the transaction itself takes place on the merchant's BigCommerce-powered website. BigCommerce offers a free 15-day demo of the app, and pricing starts at $24.95 per month.
VendorShop
Founded in 2010, VendorShop social currently powers thousands of Facebook shops and has over 170,000 active Facebook users, which makes it one of the top three providers of integrated Facebook stores worldwide. The software is free to install and all stores carry the McAfee Secure and VeriSign Trust marks of security and have powerful promotion tools to maximize social selling opportunities.
Muncom
A free ecommerce solution for anyone wanting to offer products and services online. A shopping cart functionality links directly to the seller's product list, allowing them to display prices and photos within their own store domain. When a buyer completes an order, the seller receives an instant message containing both order details along with the buyer's contact information.