Monetizing UGC One Hashtag At a Time

Pete Prestipino
by Pete Prestipino 28 Aug, 2013
Monetizing UGC One Hashtag At a Time

Social Annex announced today that Social Curation will be added to their existing suite of over 20 onsite social tools.

Social Curation gives online retailers the ability to offer their customers a way to upload and present user generated content via personal photos of products pulled directly from Instagram, Facebook, and Flickr.

"In order to monetize Instagram and acquire ROI, retailers and marketers must refocus their attention towards onsite social interaction, rather than immeasurable off-site interaction. Effective social strategies trigger self-expression by encouraging consumers to engage onsite in order to see a real return on investment." - Al Lalani, Head of Client Success.

Social Annex has found that retailers implementing onsite social tools into their site experience have an average monthly reach of over 350,000 visitors. Additionally, shoppers that engage with their tools are 3 to 7 times more likely to convert.

Social Annex makes ecommerce sites social by powering tools like Gamification, Customer Loyalty, Social Login, and incentive based sharing. The company is supported by some of the largest names in Los Angeles- including the founders/executives behind Shopzilla, PriceGrabber, LegalZoom, Atari, and more.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.