Making the Case for Facebook

Pete Prestipino
by Pete Prestipino 22 Mar, 2010
Making the Case for Facebook

With the decline of traditional television and print advertising, it is getting harder and harder to find effective ways to attract consumer attention. Increasingly, many businesses are moving toward online and social networking tools. Facebook can be a highly effective, cost-free solution.

Why Facebook? Facebook - as you probably know - is the world's largest social network. According to the company's statistics, the site claims more than 400 million active users - more than the entire population of the U.S.

More importantly, people visit Facebook regularly. Over 50 percent of all users log into Facebook every day. According to Compete data from December, 2009, thirteen percent of all Web traffic to major portals AOL, MSN and Yahoo! comes from Facebook - more than even Google.

Users have come to rely on Facebook to stay connected to the Web. Clearly, if you have a Web presence, it should be connected in some way to Facebook.
 

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Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.