Local Businesses Receiving Facebook Likes from Non-Locals

Allison Howen
by Allison Howen 02 Aug, 2011
Local Businesses Receiving Facebook Likes from Non-Locals

A new report shows that local businesses are obtaining more non-locals than locals with their Facebook audience.

 

The Roost report showed that only 15 percent of local small business fans are from the same city as the business, which poses a problem since usually much of a small business's target audience is local.

 

A solution to this problem was created by Roost with the Roost Scorecard, which determines how many fans of a business are from locals.

 

"With small businesses' livelihood at stake when it comes to attracting local customers, we designed the Scorecard not only to evaluate a business' local presence, but also to provide recommendations on how to improve their social marketing efforts in their local market," said Alex Chang, CEO of Roost.

 

Other ways a small business can receive more local "likes" on Facebook include directly advertising to current customers, implementing promotions via social media and including a link to your Facebook page on your website and e-newsletters.

 

 
Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver