Lifesta and SocialSteals Both Hit the Deal Deadpool

Pete Prestipino
by Pete Prestipino 17 Jan, 2012
Lifesta and SocialSteals Both Hit the Deal Deadpool

Prepare yourself for an influx of daily deal sites hitting the dead pool in the coming months.

The latest is Lifesta, a secondary market used to buy and sell daily deal vouchers.

Visitors to Lifesta will no longer be able to buy or sell vouchers, but user accounts are going to remain active until early March. During that time, users can download vouchers already purchased and manage vouchers for sale. In an email to customers, Lifesta even went as far as providing a few suggestions for its users to turn to including DealsGoRound, CoupRecoup and CityPockets.

Lifesta joins SocialSteals in the dead pool. SocialSteals, which launched in 2010 and provided access to deals in the Long Island, NY area

Whether the departure of Lifesta and SocialSteals is an indication of cooling in the daily deals market or if the sites were mismanaged (or ill-conceived) from the start is anyone guess, but fewer vendors in the market should enable the best to stand out in the future.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.